Reach businesses when your offer is relevant.
Build B2B ad campaigns around the businesses you want to reach and the commercial context that makes your offer useful. Choose relevant placements, measure real delivery, and connect advertising to business outcomes where B2B.ID has the evidence.
Manage AdsYour campaign
Payroll software
Target business
75-person technology company
Commercial context
Currently hiring
Context options are limited to what B2B.ID currently supports for targeting.
B2B.ID placement
Payroll software company
Payroll that keeps up while you hire
Onboard new employees in minutes, across states.
Business action
Click → view the advertiser's B2B ID
Commercial outcome
Attributed where B2B.ID has the evidence
Target → Context → Place → Deliver → Engage → Attribute
One mechanic runs through the whole product. Every stage below is something the platform actually does — nothing here is aspirational.
Target
Audience
Choose the businesses a campaign should reach.
Context
Business context
Narrow to the supported commercial context that makes the offer useful.
Place
Eligible placement
Select a placement from available B2B.ID advertising inventory.
Deliver
Impression
The campaign runs and delivery is recorded.
Engage
Click / action
A business clicks through to the destination you chose.
Attribute
Outcome
Connected to an outcome where B2B.ID has the evidence.
The right business can still be the wrong audience today.
Traditional B2B targeting is good at identifying industry, company, role and location. It is much worse at answering whether the business has any current reason to buy.
Who they are matters.
What they're trying to do can matter more.
A perfectly matched firmographic profile with no live commercial context is an impression you paid for and a business that had no reason to care. B2B.ID Ads uses supported commercial context to make targeting closer to what businesses are actually doing.
Reach businesses around what they're trying to do.
Commercial context is the defining idea of B2B.ID Ads: a business is not only an industry and a size, it is also a set of things it is currently trying to get done.
Identity, then context
Campaigns start from businesses that hold a B2B ID, then narrow by the commercial context the platform supports for targeting.
Only what's supported
Context that exists elsewhere in B2B.ID is not automatically ad targeting. The campaign builder is the source of truth for what you can actually select.
No purchase-intent theatre
We do not claim to know what every business wants to buy in real time. Context makes targeting more relevant; it does not read minds.
Target. Place. Measure.
Everything in B2B.ID Ads reduces to three questions.
Target
Who should see this?
Choose the businesses you want to reach, then narrow to the commercial context that makes your offer useful rather than merely on-topic.
Learn morePlace
Where should it appear?
Select a placement from B2B.ID advertising inventory. Availability is finite, reservations govern delivery, and every unit is visibly Sponsored.
Learn moreMeasure
What happened?
Impressions, clicks and spend are recorded against the campaign, with outcomes attributed where B2B.ID has the evidence.
Learn morePayment buys placement. It does not buy organic relevance.
An ad on B2B.ID is never disguised as a recommendation, a referral, an organic result, a relationship signal or a verified endorsement. That boundary is why the rest of the platform is worth trusting — and why advertising on it is worth buying.
Payroll software company
Payroll that keeps up while you hire
Onboard new employees in minutes, across states.
Every paid unit carries a visible Sponsored label — not 9px grey text in a corner.
Advertising gets attention. Your B2B ID gives that attention something to trust.
Most ads send someone to a page. A B2B.ID ad can send someone into a persistent business identity, where the advertiser is inspectable.
Don't just inspect the ad. Inspect the business behind it.
Principle
You can buy the placement. You still have to earn the trust.
Advertising spend cannot purchase any of the following, and B2B.ID will not let it look like it did.
- Proof
- Verification
- Reputation
- Relationships
- Organic relevance
- Successful outcomes
Know what your campaign actually delivered.
Impressions, clicks and spend are recorded against the campaign. Outcomes are connected where the evidence exists — and clearly marked unknown where it does not.
Delivery you can read
Campaign delivery is reported as impressions and clicks — not dressed up as qualified appearances, which is Recommend's vocabulary, not advertising's.
Auditable ad spend
An advertising ledger records campaign spend and placement charges, so where the money went is a record rather than an estimate.
Honest gaps
Unknown is not zero. Uninstrumented is not unsuccessful. No attributed opportunity does not mean no business happened.
B2B.ID Ads makes no guarantee of impressions, clicks, leads, clients or return. What it guarantees is that what it reports is what it observed.
Built for businesses selling to businesses
SaaS
Reach businesses around the problem your software solves — while they are dealing with it.
ReadAgencies
Put your agency in front of businesses with a relevant commercial need — as an ad, not as an endorsement.
ReadProfessional services
Be present when a business hits the event that creates the need for advice.
ReadB2B brands
Create considered awareness among businesses whose current context makes your product relevant.
ReadWhere B2B.ID Ads fits next to the platforms you already use
Google, LinkedIn and Meta are powerful and they are not going anywhere. These comparisons are written to help you decide honestly — including when another platform is the better buy.
Start advertising where business context is the targeting.
Create your B2B ID, build a campaign around the businesses and contexts you want to reach, and see exactly what your spend delivered.