Advertising for agencies
Agencies live or die on being in front of the right business at the moment a need becomes budget. B2B.ID Ads gives you a paid distribution layer for that — clearly separated from the relevance-based surfaces, because an agency that looks like it bought its way into a recommendation is an agency nobody trusts.
Put your agency in front of businesses with a relevant commercial need — as an ad, not as an endorsement.
Example placement
Brand and web studio
Rebrand without pausing your pipeline
Positioning, identity and site — shipped in phases.
Illustrative creative showing the format and disclosure — not a real advertiser or campaign.
The contexts worth buying
Available context types are limited to what B2B.ID currently supports for targeting — check the campaign builder for the current list.
The business is looking for providers
The clearest moment for an agency to be present at all.
The business is expanding or repositioning
Brand, web and campaign work cluster around change, not around calendar quarters.
The business is hiring for a capability
A business trying to hire a skill is a business that has already accepted it needs that skill.
Three things that make agencies campaigns work
Never let the ad imitate a recommendation
Every unit is visibly Sponsored. That is not a compliance chore — it is what keeps the recommendation surfaces credible enough to be worth appearing in.
Advertise the specialism, not the service list
"Full-service agency" competes with everyone. A named specialism in a named context competes with almost nobody.
Make the B2B ID the pitch
Your work, your offerings and your proof do the persuading after the click. The ad only has to earn the click.
Target, place, measure
Target
Audience
Choose the businesses a campaign should reach.
Context
Business context
Narrow to the supported commercial context that makes the offer useful.
Place
Eligible placement
Select a placement from available B2B.ID advertising inventory.
Deliver
Impression
The campaign runs and delivery is recorded.
Engage
Click / action
A business clicks through to the destination you chose.
Attribute
Outcome
Connected to an outcome where B2B.ID has the evidence.
Where this channel is the wrong tool
- Paid placement cannot buy relevance, endorsement or a position in a recommendation set.
- Agencies with no published proof on their B2B ID will convert badly no matter how good the targeting is.
Agencies questions
Can I pay to be recommended?
No. Recommend determines a qualified set by fit. Ads buy placement, and that placement is always disclosed.
Can I run campaigns for my clients?
Campaigns run under a B2B ID. How agency-managed advertising is structured depends on what the Ads workspace supports for your account.
Advertising for…
Start advertising where business context is the targeting.
Create your B2B ID, build a campaign around the businesses and contexts you want to reach, and see exactly what your spend delivered.