Advertising space on B2B.ID is inventory, not infinite feed.
A placement is a defined position on a B2B.ID surface. Because those positions are finite, campaigns run against eligibility and reservation rather than an endless auction for endless space.
Three rules
Real inventory only
Placements correspond to positions the platform actually offers. We don't publish a catalogue of surfaces that don't exist yet.
Eligibility and reservation
A campaign delivers into a placement when it is eligible for it and inventory is reserved. Availability is finite and can change.
Preview before launch
You can see how creative renders in a placement before the campaign starts delivering, so nothing goes live sight-unseen.
The placements available to you, and their current availability, are shown in the Ads workspace. This page describes the model — it does not promise a specific surface, volume or share of voice.
Placement is stage three
Target
Audience
Choose the businesses a campaign should reach.
Context
Business context
Narrow to the supported commercial context that makes the offer useful.
Place
Eligible placement
Select a placement from available B2B.ID advertising inventory.
Deliver
Impression
The campaign runs and delivery is recorded.
Engage
Click / action
A business clicks through to the destination you chose.
Attribute
Outcome
Connected to an outcome where B2B.ID has the evidence.
Every paid unit is visibly Sponsored
A B2B.ID ad is always identifiable as an ad. It never borrows the visual language of a recommendation, a referral, an organic result or a verified endorsement.
Payroll software company
Payroll that keeps up while you hire
Onboard new employees in minutes, across states.
- The Sponsored label is visible at a glance, not hidden in fine print.
- Paid units are visually separated from organic surfaces.
- Advertising cannot be styled to look like a recommendation.
- Spend never changes organic relevance anywhere on B2B.ID.
If you want relevance you don't buy, that's a different product — Explore B2B.ID Recommend.
Placement decides where. Measurement decides what it was worth.
Start advertising where business context is the targeting.
Create your B2B ID, build a campaign around the businesses and contexts you want to reach, and see exactly what your spend delivered.