PricingCreate your B2B ID
Pricing

You pay for distribution. Nothing else is for sale.

Advertising spend on B2B.ID buys placement into real inventory. It does not buy relevance, verification, reputation or outcomes — and every charge is written to a ledger you can inspect.

See current rates in your workspaceWhat you're buying
The model

Three components

Campaign spend

You set what a campaign can spend. Delivery runs against that, and the ledger records what was actually charged.

Placement charges

Placements are finite inventory, so what you pay depends on the placement you reserve rather than an open-ended feed auction.

Advertising ledger

Every campaign spend and placement charge is recorded, so cost is auditable per campaign rather than a monthly lump sum.

Rates, currency, minimums and any credit model are defined by your Ads workspace and shown before you commit spend. This page intentionally publishes no CPM, CPC, minimum or placement price, because the workspace is the only accurate source.

Not for sale

What money cannot buy here

  • Organic relevance
  • Recommendations
  • Referrals
  • Verification
  • Reputation or reviews
  • Guaranteed outcomes

If what you want is relevance you earn rather than distribution you buy, Explore B2B.ID Recommend.

FAQ

Pricing questions

What does a campaign cost?

Cost depends on the placement you select and the spend you set for the campaign. Current rates and any minimums are shown in the Ads workspace at the point you create a campaign — we don't publish figures here that could differ from what you're actually charged.

Is there a minimum spend?

Any minimum applicable to your account and chosen placement is shown in the campaign builder before you commit.

Where can I see what I was charged?

Campaign spend and placement charges are recorded in the advertising ledger, so every charge is traceable to the campaign and placement it belongs to.

Do I need to pay to have a B2B ID?

Creating your B2B ID is how you get into the ecosystem. Advertising is a separate, paid activity you opt into when you want distribution.

Does spending more improve my organic relevance?

No. Advertising buys placement and nothing else. Spend never affects recommendations, referrals, organic results or verification anywhere on B2B.ID.

Start advertising where business context is the targeting.

Create your B2B ID, build a campaign around the businesses and contexts you want to reach, and see exactly what your spend delivered.

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