Questions about advertising on B2B.ID
Straight answers, including where the product deliberately does less than the platforms you're used to.
What is B2B.ID Ads?
It's the advertising product of the B2B.ID ecosystem. You build a campaign around a business audience and supported commercial context, place it into real B2B.ID inventory, and measure impressions, clicks and spend, with outcomes attributed where evidence exists.
How is this different from B2B.ID Recommend?
Recommend starts with fit — relevance is earned. Ads starts with reach — distribution is bought. Recommendation earns consideration; advertising buys distribution. They're complementary, and paid activity never influences recommendations.
Can I target by job title, seniority or company revenue?
No. B2B.ID Ads does not offer job title, seniority, skills, revenue, tech stack, employee count, interest, lookalike or behavioural retargeting dimensions. Targeting is a business audience narrowed by supported commercial context.
Are ads clearly labelled?
Yes. Every paid unit carries a visible Sponsored label and is visually distinct from organic surfaces. An ad is never styled to look like a recommendation, referral or verified endorsement.
How much does it cost?
Cost depends on the placement and the spend you set. Current rates and any minimums appear in the Ads workspace before you commit, which is why we don't publish figures here.
What does my spend actually buy?
Placement into real advertising inventory. It does not buy organic relevance, recommendations, referrals, verification, reputation or guaranteed outcomes.
Is inventory unlimited?
No. Placements are finite positions on B2B.ID surfaces, and delivery depends on eligibility and reservation. Availability can change.
Can I see how my ad will look before it runs?
Yes — placement previews let you check how creative renders before the campaign starts delivering. Campaigns also pass through review before they go live.
Where does the click go?
To a supported destination, commonly your B2B ID — so the business behind the ad is immediately inspectable rather than a landing page with no verifiable owner.
Do you guarantee leads or results?
No. B2B.ID Ads makes no guarantee of impressions, clicks, leads, clients or return. It guarantees that what it reports is what it observed.
Why does a campaign show no attributed opportunity?
Because B2B.ID didn't observe one. Unknown is not zero, and uninstrumented is not unsuccessful — a lot of B2B business happens over email, calls and meetings the platform can't see.
Should I stop using Google, LinkedIn or Meta?
Usually not. Those platforms do things B2B.ID Ads does not. Our comparison pages are written to help you decide honestly, including when another platform is the better buy.
Start advertising where business context is the targeting.
Create your B2B ID, build a campaign around the businesses and contexts you want to reach, and see exactly what your spend delivered.