Know what your campaign actually delivered.
B2B.ID Ads reports what it observed: impressions served, clicks recorded, spend charged. Anything beyond that is attributed only when the evidence supports it.
Three honest numbers
Impressions
Deliveries of your campaign into an eligible placement, recorded against the campaign that paid for them.
Clicks
Actions taken on the ad unit — the point where attention becomes a visit to your B2B ID or supported destination.
Spend
Campaign charges recorded in the advertising ledger, so cost is a record rather than a reconstruction.
From delivery to outcome
Solid stages are observed directly. Dashed stages depend on whether the outcome happened somewhere B2B.ID can see it.
Advertising language, not recommendation language
Ads reports
Impressions, clicks, spend, and attributed outcomes where evidence exists. Delivery is delivery.
Ads does not report
Qualified appearances, earned relevance or recommendation quality. That vocabulary belongs to B2B.ID Recommend and would be misleading here.
Every charge has a record
Campaign spend and placement charges are written to an advertising ledger, and campaigns carry a status history — so what ran, when it changed and what it cost are all inspectable after the fact.
- Campaign spend recorded per campaign
- Placement charges recorded against inventory used
- Status history showing lifecycle changes over time
Deliver, engage, attribute
Target
Audience
Choose the businesses a campaign should reach.
Context
Business context
Narrow to the supported commercial context that makes the offer useful.
Place
Eligible placement
Select a placement from available B2B.ID advertising inventory.
Deliver
Impression
The campaign runs and delivery is recorded.
Engage
Click / action
A business clicks through to the destination you chose.
Attribute
Outcome
Connected to an outcome where B2B.ID has the evidence.
B2B.ID Ads makes no guarantee of impression volume, click rate, leads, clients or return on spend. It guarantees that reported numbers reflect what the platform observed.
Start advertising where business context is the targeting.
Create your B2B ID, build a campaign around the businesses and contexts you want to reach, and see exactly what your spend delivered.