PricingCreate your B2B ID
Targeting

Target businesses, then target what they're doing.

Targeting in B2B.ID Ads has two layers. The first decides which businesses are eligible to see your campaign. The second narrows that audience to the commercial context where your offer is actually useful.

Two layers

Audience, then context

Layer one

Business audience

Define the set of businesses you want to reach using the audience controls in the campaign builder. Because every business on B2B.ID carries a B2B ID, the audience is made of identified businesses rather than inferred cookie segments.

Layer two

Commercial context

Narrow to the supported commercial context that makes your offer relevant right now. Context is what turns a correct audience into a worthwhile impression.

Commercial intent targeting
Where it sits

Targeting is the first two stages of the model

  1. Target

    Audience

    Choose the businesses a campaign should reach.

  2. Context

    Business context

    Narrow to the supported commercial context that makes the offer useful.

  3. Place

    Eligible placement

    Select a placement from available B2B.ID advertising inventory.

  4. Deliver

    Impression

    The campaign runs and delivery is recorded.

  5. Engage

    Click / action

    A business clicks through to the destination you chose.

  6. Attribute

    Outcome

    Connected to an outcome where B2B.ID has the evidence.

No fake targeting

What B2B.ID Ads does not offer

Other platforms sell these dimensions. We don't, and we'd rather say so plainly than let you assume they're hiding in a menu somewhere.

  • Job title targeting
  • Seniority targeting
  • Skills targeting
  • Company revenue targeting
  • Technology / tech-stack targeting
  • Employee-count targeting
  • Personal interest targeting
  • Lookalike audiences
  • Behavioural retargeting pools

What we do offer is a business audience built from real business identity, narrowed by supported commercial context. If a targeting control is not in your campaign builder, it does not exist — and nothing on this site will imply otherwise.

Available audience and context controls are defined by the Ads workspace and can change as the product evolves. Treat the campaign builder as authoritative.

Build an audience around context, not guesswork.

Create your B2B ID, open the campaign builder and see exactly which targeting controls are available to you today.

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