From a campaign idea to an attributable outcome.
B2B.ID Ads follows one path end to end. Below is the shape of that path — the exact fields, context types and statuses you'll see are the ones your Ads workspace exposes today.
The same six stages, every campaign
Target
Audience
Choose the businesses a campaign should reach.
Context
Business context
Narrow to the supported commercial context that makes the offer useful.
Place
Eligible placement
Select a placement from available B2B.ID advertising inventory.
Deliver
Impression
The campaign runs and delivery is recorded.
Engage
Click / action
A business clicks through to the destination you chose.
Attribute
Outcome
Connected to an outcome where B2B.ID has the evidence.
Nine steps in the campaign builder
- 01
Decide what you're promoting
A campaign starts with one thing you want businesses to consider — an offering, a capability, a specific programme. One campaign, one idea.
- 02
Define who should see it
Choose the business audience using the targeting controls the campaign builder currently exposes. If a control isn't there, it isn't available — we don't publish targeting dimensions the product doesn't have.
- 03
Select supported commercial context
Narrow the audience to the commercial context that makes your offer useful right now. Available context types are defined by the platform, not by this page.
- 04
Choose a placement
Pick from available B2B.ID advertising inventory. Inventory is finite, so availability and reservation determine whether and where a campaign can run.
- 05
Build creative
Fill the creative fields the format supports and choose a supported destination — commonly your B2B ID, so the business behind the ad is immediately inspectable.
- 06
Set spend
Set the campaign's spend according to the pricing and currency model your account uses. Every charge lands in the advertising ledger.
- 07
Review
Campaigns pass through review before they can deliver. Review protects the surfaces the ads appear on — and the businesses seeing them.
- 08
Launch
Once approved and matched to reserved inventory, the campaign begins delivering against the audience and context you defined.
- 09
Measure
Track impressions, clicks and spend, and see outcomes connected where B2B.ID has the evidence for them.
Step order and naming follow the current campaign builder. Where your workspace shows a different control, the workspace is correct.
A campaign moves through real states, not marketing ones
Campaigns carry a status and a status history, so you can see what changed and when. Review sits between creation and delivery — an ad cannot start delivering just because it was saved.
Created
The campaign exists with its targeting, context, placement, creative and spend defined.
Reviewed
Campaign review determines whether the campaign is allowed onto B2B.ID surfaces.
Delivering & recorded
Approved campaigns deliver against reserved inventory, with impressions, clicks and charges recorded.
The exact status labels and transitions are defined by the Ads workspace. We deliberately don't publish an invented lifecycle diagram here.
What a live ad looks like
A business, a headline, a message, a call to action and a supported destination — carrying a visible Sponsored label wherever it appears.
Payroll software company
Payroll that keeps up while you hire
Onboard new employees in minutes, across states.
What you get back
Solid stages are observed. Dashed stages are attributed only where B2B.ID holds the evidence — see how attribution works.
Start advertising where business context is the targeting.
Create your B2B ID, build a campaign around the businesses and contexts you want to reach, and see exactly what your spend delivered.